Archive for ‘Thinking loud’

January 21, 2011

It’s all grassy around again!

… I am couple seconds away from my next move, why am I  standing still? I feel millions of voices in my stomach. They are coming from deep inside as a recall to start the round again…

I look out from the car window. It’s all suddenly grassy around. I hear the tempting flirt of the jazz. The sound bursts from the speakers of his classy car, cleaving the wind on its way to THE END.

What’s coming next? … The credits?

January 21, 2011

Daydreaming at a cafe

… So, I was sitting in a cafe at the World’s End, having bites of little distructions on top of a hot deadline soup… then came a sweet daydream dessert with thought-infested custard… A strong coffee finally woke me up.

I started staring at the watermelon slices in my plate.

“The life is like a watermelon… it can be sweet or sour or tasteless,  you won’t know until you cut and taste it. Life has stripes just like the watermelon does. Bad follows good, luck follows trouble, love follows …another love. People say watermelon is a berry… What the hell!? I thought it’s a fruit, or a vegetable … maybe  a nut? Life has too many meanings, just like the watermelon. It’s juicy until you choke on its seeds…

What a thought!… I think I’ll have another watermelon sli… /sound of choking/ where’s the waiter?

 at KAYL cafe

at KAYL cafe

June 1, 2010

“They fill us with desires which make us upset”.

Some of my amateur thoughts on problems of  globalization and the financial crisis.

We  are bonded with one global net which involves an exchange of information, products and human resources and many more. Through this exchange we form advantages not only for our governments, companies, homes and ourselves but also we have learned to face the dependence from each others’ actions as a factor of invading a global territory.

A global territory: to whom does it belong? Some of us may think global territory is a general realm, a big tribune for anyone who wishes to say something, others claim it is ruled by the ones who are trying to establish a greater hegemony. The truth is probably somewhere in between, as always.

It’s certainly possible to extract some arguments from foreseeing the complex advancement of the global events. The current economic crisis has been foresee by many, but yet no one wanted to believe and to pull back from the game in time. As there was never any time…

Buy yourself happiness! It will cost you nothing, just take a credit!

Whatever the reality promises, the horns have been warning us about problems long time ago, recalling the previous crisis in the past. However the world have always been in evolution  towards changes and the changes have never been about blockade existence, but against it.

In any globalization urge there has always been an ideology. People simply need to have a reasoning, in fact possibly just a formal one, for uniting. Ideology is what can awake a desire to form a coalition, because it promises a “better option”.

Better option is a basic need and it works depending on what is the current demand. Let’s take the famous pyramid  of Maslow. According to the latter, we are growing in our needs as we find ourselves satisfies with the basic things like security and food. So, if, let’s say, people are in need of security, the ideology of unity will be built around securing the national borders, and if there is a demand for wealth, then ideology will penetrate straight into people’s homes, trying to make them need consumer products and luxury goods, drawing  glossy picture of a posh and beautiful life.

The risks are not hard to identify. Too much of the security urge will cause a hegemony of  arms and militarization, too much of capitalism worship will cause greed and fast money-making systems and schemes. Of corse, we can’t stop a demand that easily or refuse from our growing needs.

We have invented advanced surveillance systems, but we didn’t learn to be better.

We have created globalization and we have to make a use of it the best possible way. Globalization talks about being united and free but as we grow and adjust this world to our growing needs we become more and more dependent on each other. What’s the paradox? The answer I think lies in finding the independence within the system; not by disconnecting, but by identifying ourselves with our real needs and by working hard to reach the a human development which will correspond with our current technological and scientific progress.

This is not yet another call for social responsibility, but just an attempt for an analysis.

Our minds are constantly busy with fears: problems, issues, deadlines, schedules and so on. In a world where the life is timed and there is no time to waste, people lose their freedom to chose what they really want, they have to chose what’s immediately accessible, what’s on demand, what sells versus what’s sustainable.

Technological progress is a key factor of a greater accessibility across different platforms and individuals, but this  is not helping us to be more free or better. As we step into corporate worlds our actions and behaviors draw the line of a distance, our conversations consist of formal exchange of information: everything to insure everyone is fully and overly busy at all time. But where is the time for our free choice?

People are using each other to fulfill the goals that are put in their heads by global demands and social fears. In a world of  increasing information exchange, privacy invasion and all-time surveillance, it is not hard to put an idea in anybody’s mind and program a brain.

Be it pizza, a film or terrorism, if is packaged right, it sells.

Here I  try to state about some of the icons of present economically globalized world, making my point that current global crisis is partly an explosion of many ideological and information bubbles that didn’t have any assurance and real value.

The ideological re-congestion of a permanent reorientation causes people want everything and right away, as they are too messed up about their real desires.

They are ready to go with any option that is ready for consumption, looks recognizable and is easy to access.

Apples and oranges

Such systems with people working hard for an immediate money under certain propaganda of global welfare are certainly problematic and dangerous.

Fast happiness equals easy an downfall. Let’s say the happiness is having lots of oranges. The givers of oranges are expecting big profits, but too much “giving” can eventually cause a lack of willingness of those people who own, to share with the ones who don’t. And then the givers are gone in a heartbeat, leaving the world in chaos to deal with its problems. Who are those givers? The top managers, brokers, private bankers, stock players, re-investors, different business dealers, the list goes on with all the money jugglers.

When there is no more money or oranges left to juggle, they juggle with apples, trying to sell them instead of oranges as the same value…

This is the underflow of the latest financial storm, which blew away not only the American stock and real estate markets, but economical stability of all the Globalized World.

Nothing comes and goes easily . Everything takes time… (Even the Crisis).

Victoria Aleksanyan

“Globalization and the economic crisis”.

An extract from a research.

January, 2010.


April 12, 2010

We need media producers, or let’s go on watching Armenian TV?

IVSA conference, Bologna University

Media production issues and television production from a producer’s perspective

Viktorya Aleksanyan , Slavonic University, Armenia

The production process as an object media studies is a developing stage and is in need of a constant research for the best possible formalization of current processes, included in this activity. As we are continuously stepping forward in the new age of technologies, the production process is becoming more advanced. Therefore, the profession of a television producer is slightly taking its deserved niche in the spectrum of all media professions. The main component of television production process in the future will be the professional training of producers in the sphere of marketing, financial budgeting and business plan writing. Such a professional approach can facilitate the financial conditions for the independent investors, as the processes of an objective estimate of the income and forecasting activity are already being implemented in the business economy of Armenia. The development of the television industry and the up growth of contention will lead to the emergence of new generic formats of the media product as well as new technological solutions to the production process.

March 25, 2010

Отличный теплый день, когда хочется петь, но думаешь: запой ты сейчас, сидя в кафе бизнес центра на площади, тебя не поймут. Ах, как жаль. Ну и ладно. Тогда напишу. Уже пишу…

Утро в солнечной пыли и постный завтрак. Параллели и горизонтали бельевых веревок. Экзекуция и эксгибиция белья. Сточные трубы, сглотнувшие порцию стиральных порошков и утреннего кофе…

Где-то небо разбавляет краски города, но я не о том… Город дышит. Сильно вдыхает и задерживает дыхание… Линяет  тенью на тротуары.  Шум, бьет где-то в солнечное сплетение смехом, мобильными звонками, сигнальным гулом . Запах травы и сигарет, вишневого цвета и духов, бензина и шаурмы, полудня и непроветренного офиса с гарнитуром…

Раскаленное машинное масло в стальном костюме переваривает скорость в дым.

Рабочий перерыв на бал. Шепот в ухо. Взбитые сливки общества. Ищут спелой клубники. Каблуки, в обмен на восхищенные взгляды. Взгляды, променянные на деловые слова и предложения. Корпоративные слезы в лоб…

Официант, задевший салфеткой пыль. Пыль, неохотно танцующая румбу в воздухе. Быль…